Table of Contents

Foreword
LaVerne W. Miller.....page 1

Literal and Symbolic Visuals
Sandra E. Moriarty.....page 3

Intended and Perceived Image Content
Rune Pettersson.....page 11

Presentation of Information in Interactive Systems for Learning
Rune Pettersson.....page 16

Human Color Perception: An Examination of Biological and Cultural Aspects of Affective Responsiveness
Claudia S. Konker.....page 22

The Depiction of Power in the Visual Media: Identifying and Interpreting Images
David M. Considine.....page 29

Reading Images: Levels of Meaning in Television Commercials
Denise Kervin.....page 36

The Meaning Behind Computer Advertising
Howard Besser.....page 44

Reality, Illusion and Credibility: Meaning We Take From the Docudrama
Ernest D. Rose.....page 55

Visual Thinking in the Elementary Curriculum: Teaching Strategies and Learning Activities
Marian L Martinello.....page 58

Using Video Essays as a Bridge to Traditional Literacy Skills
Robert L. Bernard.....page 66

Creating Meaning in Elementary Social Studies: Alternative Writing Activities
James Zarrillo.....page 72

Using Imaginative Imaging in Teaching Social Studies
DL Kirk.....page 80

Production Practices: Television Elements and the Creation of Meaning
Rhonda S. Robinson.....page 87

Visual Literacy Awareness in College-Level Educational Media Courses
Custer Whiteside.....page 97

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