Table of Contents


PREFACE: We Did It Our Way
Darrell Beauchamp, Judy Clark Baca and Roberts A Braden.....page vii

RESEARCH

Animated Visuals and the Learning of Dynamic Processes from Microcomputer-Based Instruction
Gary B Mayton.....page 1

Effects of MCBI-Embedded, Visual Cognitive Strategies on Learning as Measured by Iconic and Text-Based Testing
John C Belland, Gary B Mayton, William D Taylor and Francis M Dwyer.....page 15

Visual Literacy Training: Changing How Journalism Students Reason About Layout
Kevin G Barnhurst and D Charles Whitney.....page 25

Effects of Visual Exercises on Visualization Skills in an Introductory Engineering Graphics Course
Sally Trethewey and John C Belland.....page 37

A Study of Communications in Business Colleges
William J Gibbs and Joseph E McKendrick.....page 51

A Meta-Analysis of the Contribution of Computer-Generated Graphics to Learner Achievement
Ann Cunningham and Roberts A Braden.....page 63

Effects of Flow Diagrams with Texts on Learning Verbal Chains
Robert C Branch.....page 73

Visual Attributes and Cognitive Style: A Program of Research
David M Moore.....page 83

Serif vs Sans Serif Type Fonts: A Comparison Based on Reader Comprehension
James S Lenze.....page 93

The Effects of Spatial Ability on Learning from Diagrams and Text
Merton E Thompson.....page 99

The Visual Business Presentation: An International Comparison
Robert E Griffin.....page 105

Replication of Hoyt Sherman's "Drawing by Seeing" Using Modern Media
Donna Emsel Schill.....page 111

Teachers Perceptions of "Exploring Nepal," A Level III Interactive Videodisc Program: Research in Progress
Martha B Grant.....page 127

Mental Imagery, Cognitive Style and Their Effects on Learning Different Levels of Learning Objectives
Richard A Couch.....page 133

THEORY

Visual Literacy: Investigation of Visual Literacy Concepts as Historically Developed in the Writings of Selected Western Philosophers from the Pre-Socratics to Comenius
Susan B Leahy.....page 145

Toward a Conceptual Map for Visual Literacy Constructs
Roberts A Braden and Judy Clark Baca.....page 151

The Visual Rhetoric of Wilderness: Contemporary Environmentalism and the Depiction of Nature
Derek Bouse.....page 163

The Mosaic: A Visual and International Approach to Instructional Design
David G Gueulette.....page 173

Situated Cognition and Interpretive Understanding
Shaun Harley.....page 181

Visualizing Cognitive Processes in Hypermedia Systems
Martin Retzer.....page 189

Research on Color: A Summary
Dennis W Pett and Lucille Burbank.....page 193

Visual Intelligence and Visual Tests of Intelligence Revisited
Tillman J Ragan and Patricia L Smith.....page 197

MTV and Sesame Street: Visual Images and Language
Daniel R Maher.....page 211

COMPUTERS AND TECHNOLOGY

Computer-Based Multimedia: A New Users View of IBM's "Audio Visual Connection"
James Lockard.....page 217

A Visual Experience With HyperMedia as the Learning Tool
Ann S Dana.....page 233

Investigating Still Video Photography
Philip Konomos and David Ragsdale.....page 239

A Hypercard Delivered Simulation for Training in the Administration of the WISC-R Block Design Subtest
Anthony Moon.....page 247

High Definition Television: New Perceptual, Cognitive and Aesthetic Challenges
Nikos Metallinos.....page 253

Designing Instructional Materials Using Desktop Publishing Software: White-Space Variations, Perceptual Organization, and Learning
Nancy Nelson Knupfer and Marina Stock McIsaac.....page 259

ARTS

The Anatomy of "On-Air" Television Fundraisers
Darrell G Beauchamp and Glenda B Thurman.....page 269

Ritual, Memory and Myth: Wedding Photography as Social Process
Charles Lewis.....page 275

Deconstructing Images: Understanding the Role of Images in the Social Production of Meaning
Colleen McNally and Arnold S Wolfe.....page 291

Incongruous Imagery in Art and Advertising
Joan Smyly Durden.....page 301

HyperText Programs at Work: Designing the SIUC Electronic Film/Video Catalog using Apple's HyperCard
Jerry Hostetler.....page 309

When Historical Photographs Contradict History: The Calculated Visual Legacy of the Waffen-SS
David Permutter.....page 317

Visual Literacy for Engineers
Craig L Miller and Gary R Bertoline.....page 327

The Doll Icon
Gretchen Bisplinghoff.....page 333

Visual Thinking: How Do We Define, Identify and Facilitate It?
Deborah Curtiss .....page 345

Image Manipulation: Or the Zelig Phenomenon
Ann Zelle and Ron Sutton.....page 351

The Hand of the Artist: The Missing Ingredient in Computer Graphics
Hal Glicksman.....page 361

Recognizing Bias: A Visual Literacy Lesson from Beijing
Joeseph A Braun, Jr.....page 367

SCHOOLS AND CURRICULUM

Introducing Visual Terms to Computer Science Students
Nancy Holmes Fister.....page 375

Visual Sleuthing: Adolescent Detectives and Picture Book Clues
Landra L Rezabek and Linda M Goldman.....page 379

Educating for Visual Literacy Through the New Technical Graphics
Terry L Burton and Scott E Wiley.....page 393

Video Critique and Production in Elementary Schools
Marilyn Bazeli.....page 409

Silhouette Illustration as Visual Information in Children's Books
Betty P Cleaver.....page 415

"Drawing" to Learn Mathematical Problem Solving: How Visual Thinking is Promoted in Japanese Education
Mioko Saito.....page 427

Investigating Visual Literacy: Developing Skills Across the Curriculum
Rhonda S. Robinson.....page 433

Techniques and Activities in Visualizing Concepts in the Elementary Classroom
Ann Poppie.....page 439

New Art Basics: A Visual Approach to Visual Creativity
Dennis Dake.....page 445

Design Education's Role in the Quest for Visual Literacy: Learning Through Design
Ann C Saunders.....page 455

Schema Construction: A Visual Tool for the Organization of Knowledge
Carla Cooper Shaw.....page 461

Using Children's Book Illustrations to Teach Visual Literacy
Nancy L Chu and LaVonne Sanborn.....page 469

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For more information on IVLA membership, contact IVLA Membership Committee Chairs, Dr. Susan Daniels at sdaniels@csusb.edu or Dr. Rhonda Robinson at rrobinson@niu.edu; For more information on IVLA publications, contact IVLA Publications Chair, Abbas Johari at abbasj@cameron.edu.