Table of Contents

RESEARCH and THEORY

Visual Effects in Video Production and Their Effect on Attitude and Cognition
William J. Gibbs and Robert E. Griffin.....page 1

Effect of Color Coding on Visually and Verbally Oriented Tests with Students of Different Field Dependence Levels
Francis M. Dwyer and David M. Moore.....page 7

Effects of Modern & Postmodern Design Styles on Reader Perceptions of News
Kevin G. Barnhurst and Alan L. Ellis.....page 15

The Effects of Gray Shades in Instructional Materials Produced with Desktop Publishing Software
Nancy Nelson Knupfer and Marina Stock McIsaac.....page 25

Instructional Implications of Visual and Verbal Short-Term Memory Capacity Differences Among Children
Frank P. Bazeli and Peter T. Bazeli.....page 39

Children's New Universal Language: Its Alphabet Starts with "Mario Bros"
Alejandro Acuna Limon.....page 47

Visual Literacy Education Developing Thinking Citizens Across Cultures
Marilyn J. Bazeli.....page 55

Microcomputers and Development of Visual Literacy: Effects of Logo Tessellations
Nancy Nelson Knupfer and Barbara I. Clark.....page 61

The Effects of Computer-Generated Animation on Student Achievement of Different Types of Educational Objectives
John D. Spotts and Francis M. Dwyer.....page 71

Enhancing Visual Literacy of Engineering Students Through the Use of Real and Computer Generated Models
Craig L. Miller.....page 85

The Effects of a Color Code in Graphic Presentation and Assessment on Remembering Verbal Material
Peggy Ann Posekany Pruisner.....page 97

Visual Aiding Information When and Where It Is Needed
Helen B. Miller.....page 105

The Effect of Varying Visual Activities to Impact Cognitive Processing and the Achievement of Educational Objectives
L. Bennett.....page 115

The Perception of Biological Concepts Through Story Animated Movies
Ora Silverstein and Pinhas Tamir.....page 127

A Conceptual Framework for Communication Between Behavioral Scientists and Architects
Terry L. Burnworth.....page 141

Describing Picture Content
Rune Pettersson.....page 153

Creativity and the Instructional Designer: How to Nurture One's Own Creativity
Richard A. Couch and Helen B. Miller.....page 161

Logical Reasoning Without Pictures. Not Without Words
Maura J. Geisser.....page 173

CURRICULUM APPROACHES

Visual Literacy as the Basis for Writing Experiences: A Summer Gifted and Talented Program
Sonja R. Darlington.....page 183

Connecting the Visual and Verbal: Adolescents and Picture Book Production
Landra L. Rezabek and Maureen C. Noonan-Moore.....page 193

Creative Drama: Indirect Teaching, Affective Domain, and School Reform
Richard A. Couch and Nancy Bondurant-Couch.....page 199

The Use of Verbo.Visual Information in Teaching of Geography -- Views from Teachers
Rune Pettersson, Nikos Metallinos, Robert Muffoletto, John Shaw and Yasuo Takakuwa.....page 211

Teaching Visual Literacy: Questions and Concerns about Curricula
Rhonda S. Robinson.....page 223

Visual Literacy: A Course for Educators
Landra L. Rezabeck.....page 231

To See or Not to See -- That Is the Question
Barbara Fredette.....page 239

Reaction to "Teaching Visual Literacy: Questions and Concerns About Curricula"
Barbara Seels.....page 241

Technical Graphics as a Catalyst for Developing Visual Literacy Within General Education
Gary R. Bertoline, Terry L. Burton and Scott E. Wiley.....page 243

A Visual Curriculum for Business and Scientific Students
Robert E. Griffin.....page 259

From Conception to Completion: What Art Students Visualize
Darrell G. Beauchamp and Sandra R. Dowd.....page 265

Visual Perception in the Arts and Design Curricular Issues and Other Musings
Don Stredney.....page 269

Seeing Our Past: Using Films to Review the Teaching of Teachers
Rhonda S. Robinson.....page 279

TEXT and GRAPHIC DESIGN

Lexi-Visual Design of Instructional Materials
James S. Lenze.....page 283

The Evolution of Publishing Technology: Five Eras of Change
Roberts A. Braden and Richard F. Hannemann.....page 295

Pixels Instead of Pens and Paste
John Belland and Tim Best.....page 309

Sign Dictionary Graphics: Graphic Eloquence or Cryptic Paradigm?
Pris Hardin.....page 317

Learner Characteristics, Information Types, Instructional Strategies, and Diagrams
Diana Buttolph and Rob Branch.....page 327

Mind Mapping for Deaf Adult Literacy
Carol A. Harter.....page 337

MEDIA and TECHNOLOGY

Organization of Media to Support Visualization in Medical Educaton
Kirstin R. Weidanz, Andrew G. Schut, Michael A. Bertolino and Gerald J. Kelliher.....page 343

Working with Visually Impaired Students to Design Audiovisual Materials
Betty P. Cleaver and Mary E. Shorey.....page 351

Perceptual Factors in the Study of Television Aesthetics
Nikos Metallinos.....page 359

Preparing Effective Training Videotapes
David Gallup and Robert E. Griffin.....page 377

Improving Visual Literacy in Television Production Courses
H. Dan Kerns.....page 381

Enhancing Visual Communicatoin: Compressed Video as an Electronic Visual Bridge
Ellen O Edwin. Walter B Owens and Landra L. Rezabek.....page 389

Visually Different: Does Telecourse Style Make a Difference?
Glenda B. Thurman and Darrell G. Beauchamp.....page 395

A Technique to Automatically Construct How-to Read Graphic Tutorials
Raymond P. Kirsch.....page 399

Use of Visuals to Introduce Computer Novices to Routine Maintenance Tasks
Laurie F. Ruberg and Mary G. Miller.....page 409

Virtual Reality and Visual Design
Hilary McLellan.....page 419

THE ARTS

Contemporary Art: Today's Window on Tomorrow's Communication Media
Patricia Search.....page 431

Visual Literacy: The Esthetics of the Technological Age
Deborah Curtiss.....page 441

The Use of Color and Motif in Korean Shamanism Folk Art
Ann Cunningham.....page 449

Screen Images: Where Are the Real African-Americans?
Carmen Coustaut.....page 461

The Making of the Johnstown Flood
Ronald E. Sutton.....page 471

The Ethnographic Image as Advertisement: Early Photographs in Nineteenth Century Japan
James Stanlaw.....page 477

Image Manipulation: Four Points of View on the Future of "Reality"
Ann Zelle, Terry Gips, David Adamson and Charles Ossola.....page 485

Visualization of A Silent Voice: A Deaf Poet's View
Curtis Robbins.....page 493

East Moves West: Questioning the Verbal Supremacy of Traditonal Literary Studies: The Visual/Verbal Interaction in Salman Rushdie's The Satanic Verses
Terrie G. Pullen.....page 503

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For more information on IVLA membership, contact IVLA Membership Committee Chairs, Dr. Steven Aagard at aagard@uwyo.edu or Dr. Rhonda Robinson at rrobinson@niu.edu; For more information on IVLA publications, contact IVLA Publications Chair, Drs. Steven Seidman at seidman@ithaca.edu & Carla Spinillo at cgspin@terra.com.br.